1. An IA lays down the semantics of user experience by organizing and labeling websites, intranets, online communities, and software to support usability and visibility. In layman's terms the IA makes the navigation and user experience more efficient and appealing.
www.alistapart.com
2. The IA leads the strategic and creative vision for the interactive user experiences. They own the architecture, navigation and interaction using site maps and flow charts. To improve user experience the IA researches user needs, goals and requirements.
www.boxesandarrows.com
3. The IA checks the funtionability and use of the site, identifies and tests concerns, sets goals for the site and tests and evaluates the performance of the product.
www.useability.gov
4. An IA organizes the site's content into categories and creates an interface to support them. The IA gets the client's objectives firsthand and identifies a focus for the site.
articles.techrepublic.com
5. The IA works to make the site appealing, visual design is a key to this success; an elaborate design will draw attention to the site.
evolt.org
6. The IA is devoted to customer experience and this is based on the understanding of information. IA is the design of organization, labeling, navigation, and searching systems to help people find and manage information more successfully.
www.goodexperiance.com
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