Critical Role

Information Architect
1. An IA lays down the semantics of user experience by organizing and labeling websites, intranets, online communities, and software to support usability and visibility. In layman's terms the IA makes the navigation and user experience more efficient and appealing.

2. The IA leads the strategic and creative vision for the interactive user experiences. They own the architecture, navigation and interaction using site maps and flow charts. To improve user experience the IA researches user needs, goals and requirements.

3. The IA works to make the site appealing, visual design is a key to this success; an elaborate design will draw attention to the site.

The Content Manager
1.Responsible for writing and organizing the actual, textual content of the web site. Summarizing the first paragraph that gives all the necessary information for the site.

2. Making sure the information and content on the page is relevant, and keeps the visitors attention to the information.

3. Making sure all of the information is organized correctly due to content, and easily navigational throughout the the site. Using headings are a good way to organize the information, making it easier for the visitor to scan the page. Also, using different fonts or colors for these headers is a good way so the visitors do not get bored.

The Graphic Designer
1.website has good rhythm, balance, unity, dominance and that it is equally proportioned.

2. Flexible page layout, that draws attention of browsers.

3. Make the site appealing as possible, good graphics, good colors, make the site stand out without compromising performance.

Information Architect

1. An IA lays down the semantics of user experience by organizing and labeling websites, intranets, online communities, and software to support usability and visibility. In layman's terms the IA makes the navigation and user experience more efficient and appealing.
www.alistapart.com

2. The IA leads the strategic and creative vision for the interactive user experiences. They own the architecture, navigation and interaction using site maps and flow charts. To improve user experience the IA researches user needs, goals and requirements.
www.boxesandarrows.com

3. The IA checks the funtionability and use of the site, identifies and tests concerns, sets goals for the site and tests and evaluates the performance of the product.
www.useability.gov

4. An IA organizes the site's content into categories and creates an interface to support them. The IA gets the client's objectives firsthand and identifies a focus for the site.
articles.techrepublic.com

5. The IA works to make the site appealing, visual design is a key to this success; an elaborate design will draw attention to the site.
evolt.org

6. The IA is devoted to customer experience and this is based on the understanding of information. IA is the design of organization, labeling, navigation, and searching systems to help people find and manage information more successfully.
www.goodexperiance.com

Color Schemes

Color schemes play a large roll in how we look at objects, a color can be cool or hot, dull or bright and in many cases complimentary. An example of a football team that has complimentary colors are the Denver Broncos as their colors are blue and orange. When you combine colors you can get new colors, for example when red and yellow are combined you get orange, combine yellow and blue you get green and combine blue and red you get purple. In color you can adjust the light and dark values with tints and shades. To make tints you apply white to a color and to get shades you apply black to a color. Another spectrum of color is the neutral colors which include black, white, gray, and occasionally brown. These aspects of color come together to form three color schemes: analogous, complimentary, and monochromatic. An example of a website that displays an analogous scheme is http://www.packers.com/, the Packers website uses primarily green and yellow to create an analogous color scheme. A site displaying comlimentary colors is the http://www.chicagobears.com/, the Bears website uses the complimentary blue and orange. A site that shows monochromatic color scheme is http://sportsillustrated.cnn.com/, which uses primarily blue.

Characteristics of a Perfect Website

Good organization with easy use and navigation.

Good design, with attractive layout and color scheme.

Uncluttered, with good spacing (text images, links)

Attractive images and interesting graphics to grab the browser's attention.

Links that are distinct from the text (different colors)

Flash animations to inspire more interest

Correct grammar and punctuation

Background music, but with easily accessible on/off switch

Information that is current and up to date.

Links providing easy page navigation (back to top options)

Text that is easy to read and is distinct against background (NO RED TEXT WITH RED BACKGROUND!)

Flash images should be numerous and different to keep browser's interest.

No pop ups or advertisements on page, don't piss the reader off.

Provide links to similar/useful websites.

Good, animated buttons to ease navigation and make page more appealing.

On the Cutting Edge

Who is requesting this RFP?
A CEO of a large and successful corporation.

Why has Chris called a meeting in the Zone?
Chris and his multiple colleagues at EyeSite are being asked to make and manage a website for a CEO of a large corporation.

How will your team prove that you are the best qualified team to take on this project?
Using our teams unique perspective we will determine what makes the perfect web site.

Summarize in a couple of sentences what your 1st step is to accomplish this task.
Each team member will make a list of what makes they believe makes the perfect web site, then the lists will be brought together and we will determine as a team what the best web sites characteristics will be.

When describing a good website, Why are descriptive words like; cool, easy, fun, and awesome not good enough to satisfy the CEO of this company?
The CEO does not want bottomless words that lack true meaning. Words like cool, easy and fun are just too simple.

What does the CEO want and how will you achieve this?
The CEO wants descriptive words that really have definite meaning, he want descriptions backed up by quality research and examples. To accomplish this we will split up the background research job amongst each team member.

Lastly, Name the individual roles and tell me who on your team is assigned to them.
The Information Architect- Matt Francis
The Graphics Designer- Tyler Thornton
The Content Manager- Mike Montgomery